Social media management for a kitchen remodeling company
Social media for a kitchen remodeler is a portfolio that updates itself. The homeowner who found you on Google checks Instagram before booking, and a feed that stopped in March tells them something. The content that performs is project progress: demo day, cabinet delivery, countertop template, the reveal, and the designer explaining one decision in 30 seconds. Stock kitchens and quotes get nothing.
The mistake is treating it as a daily obligation and burning out in six weeks. Three posts a week from real projects, plus stories from site visits, is enough. The second mistake is never putting the designer on camera; in this trade people hire a person. After two weeks, working means a calendar built from your current jobs, the first batch of reels posted, and a shot list the crew can follow.