AI search optimization for a kitchen remodeling company
Homeowners now ask ChatGPT "who are the best kitchen remodelers in Naperville and what does a mid-range remodel cost" and get three firm names with a sentence each. The assistant reads your Google profile, your website text and your reviews, and quotes sentences that state a fact. "Our kitchens typically run $48,000 to $95,000 and take 8 to 12 weeks after cabinet delivery" gets quoted. "We bring your vision to life" does not.
AI search matters more here than in emergency trades because the research phase is long and the questions are specific: cost per square foot, cabinet lead times, whether to move the sink, permit timelines. Each is a page you can own in your city, and most remodeler sites answer none of them. 23.2% of listings do not show an email, one of the signals assistants use to decide you are a real, reachable firm. After two weeks, working means quotable pages live, listings matching exactly, and the first screenshots of an assistant naming your firm.