# Kitchen Remodeler Playbook

> Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for kitchen remodeling companies. Every service is offered as a free 14-day trial to kitchen remodeling companies; start by texting or calling (385) 832-7231.

## Benchmark data

- [Kitchen remodeling companies on Google benchmark report](https://kitchenremodelerplaybook.com/benchmarks/): 9,352 listings, 51 states. Median reviews 9; 18.3% have no website; 50.7% have under 10 reviews; median reviews with a website 13 vs 1 without.

## Guides

- [Agency, freelancer or do it yourself: how a kitchen remodeler should buy marketing](https://kitchenremodelerplaybook.com/guides/hiring-an-agency-kitchen-remodelers/): What marketing fairly costs for a design-build firm, the red flags in a pitch aimed at remodelers, what you can realistically do in-house, and why a trial should come before a contract.
- [The kitchen remodeler's year: when consultations come in, when they do not, and the slow-season plan](https://kitchenremodelerplaybook.com/guides/slow-season-marketing-plan-kitchen-remodelers/): Kitchen demand runs on the calendar, from January planning to the pre-holiday rush. How to time ads, email and showroom events, and what to do in the months when the phone goes quiet.
- [Pricing and quoting for kitchen remodelers: ranges, good-better-best, deposits and the design fee](https://kitchenremodelerplaybook.com/guides/pricing-and-quoting-kitchen-remodelers/): How to state a price range without losing the lead, structure three tiers a homeowner can choose between, charge for design, set deposits, and how pricing shapes every marketing channel.
- [Speed to lead for kitchen remodelers: what a slow reply to a consultation request costs](https://kitchenremodelerplaybook.com/guides/missed-calls-speed-to-lead-kitchen-remodelers/): Why the first firm to call wins the comparison, the five-minute rule, missed-call text-back scripts for a design-build firm, and the seven-day follow-up for leads that stall.
- [The 7 things a kitchen remodeler's website must do, and what most of them do instead](https://kitchenremodelerplaybook.com/guides/website-essentials-kitchen-remodelers/): A filtered gallery, a stated price range, the designer's face, a clear process, speed on a phone, a form that texts you, and tracking. The checklist for a design-build site.
- [How a kitchen remodeler shows up in ChatGPT, Perplexity and Google AI answers](https://kitchenremodelerplaybook.com/guides/ai-search-chatgpt-kitchen-remodelers/): Homeowners now ask an AI assistant who should remodel their kitchen and what it costs. What those systems read, and the page-level changes that get a design-build firm named.
- [Facebook and Instagram ads for kitchen remodelers: reels, soft offers and the 90-day follow-up](https://kitchenremodelerplaybook.com/guides/facebook-instagram-ads-kitchen-remodelers/): The creative that works for a kitchen remodeling firm on Meta, the offers that bring leads at $25 to $90, realistic budgets, and how retargeting turns early leads into consultations.
- [Google Ads for kitchen remodelers: budgets, the campaigns that book consultations, the ones that burn money](https://kitchenremodelerplaybook.com/guides/google-ads-for-kitchen-remodelers/): What a kitchen remodeling consultation costs on Google search, the keyword structure that works for a design-build firm, the negatives you need, and what to expect in month one.
- [Google Business Profile for kitchen remodelers: the showroom setup that wins the map pack](https://kitchenremodelerplaybook.com/guides/google-business-profile-kitchen-remodelers/): Categories, services with price ranges, the 40 project photos that get clicks, hours for a showroom, posts and the Q&A entries a kitchen remodeling firm should seed.
- [How a kitchen remodeler gets one Google review per project, every project](https://kitchenremodelerplaybook.com/guides/get-more-google-reviews-kitchen-remodelers/): The final-walkthrough ask, the text that follows it, what to do about the clients who stall, and what a healthy review pace looks like for a remodeling firm.

## Blog

- [Google now answers "how much does a kitchen remodel cost" before anyone clicks. Whose number is it using?](https://kitchenremodelerplaybook.com/blog/google-ai-overview-answers-kitchen-remodel-cost-question/): AI Overviews sit on top of cost searches for kitchen remodeling in most US cities. The ranges come from firms that published one. What that means for a remodeler who has not.
- [The January rush starts in November: what kitchen remodelers should set up this month](https://kitchenremodelerplaybook.com/blog/book-winter-consultations-now-for-spring-kitchen-builds/): Consultation requests for kitchens peak in January and February. The firms that win that window set up their ads, follow-up and showroom calendar in November. Here is the checklist.

## Services (each a free 14-day trial)

- [Google Ads management for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/google-ads-management/)
- [Facebook and Instagram ads for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/facebook-and-instagram-ads/)
- [AI search optimization for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/ai-search-optimization/)
- [Local SEO and Google profile for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/local-seo-and-google-profile/)
- [Website design and rebuilds for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/website-design/)
- [Social media management for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/social-media-management/)
- [Review generation and reputation for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/review-generation/)
- [Missed-call text-back for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/missed-call-text-back/)
- [Email and SMS campaigns for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/email-and-sms-campaigns/)
- [Bookkeeping and financials for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/bookkeeping/)
- [Appointment setting for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/appointment-setting/)
- [Analytics and reporting for kitchen remodeling companies](https://kitchenremodelerplaybook.com/services/analytics-and-reporting/)

## By state

- [Kitchen remodeling companies marketing by state](https://kitchenremodelerplaybook.com/kitchen-remodeling-marketing/): one page per state with that state's listing count, median reviews and website gap.

## Tools and offer

- [Missed-call revenue calculator](https://kitchenremodelerplaybook.com/calculator/)
- [Free 14-day trial](https://kitchenremodelerplaybook.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting
- [FAQ](https://kitchenremodelerplaybook.com/faq/)
- [About and method](https://kitchenremodelerplaybook.com/about/)