Where your competition is in New Jersey
The largest concentrations of kitchen remodeling companies in our New Jersey data are in Cherry Hill Township, Clifton, Jersey City, Montclair, Marlton, Newark, Hawthorne and Wayne. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Cherry Hill Township.
The map pack in New Jersey
The map pack is a three-slot race, and in New Jersey it is won by review count and recency far more than by rating: 88% of New Jersey kitchen remodeling companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 35 reviews and the 90th is 74. Those are the numbers to plan around, not the median.
The website gap in New Jersey
Website presence in New Jersey: 86.5% of kitchen remodeling companies link one, 13.5% do not. The national figure is 18.3% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How New Jersey compares
Of the 43 states in our data, New Jersey ranks 3rd for the number of kitchen remodeling companies, 16th for median review count, and 21st for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| New Jersey | 356 | 14 | 13.5% |
| Connecticut | 161 | 10 | 13.7% |
| Maine | 35 | 3 | 5.7% |
| Massachusetts | 258 | 9 | 9.7% |
| New Hampshire | 48 | 15.5 | 4.2% |
| New York | 303 | 18 | 10.2% |
| Pennsylvania | 314 | 19 | 7% |
| Rhode Island | 41 | 7 | 12.2% |
What to do first in New Jersey
- Set a review velocity. One review per job day, asked at the door, moves a 14-review shop past the New Jersey 75th percentile (35) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New Jersey customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 14 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.