Where your competition is in Iowa
The largest concentrations of kitchen remodeling companies in our Iowa data are in Davenport, Des Moines, Urbandale, Marion, West Des Moines, Cedar Rapids, Iowa City and Sioux City. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Davenport.
The map pack in Iowa
In Iowa, 37.5% of kitchen remodeling companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Des Moines searches are not in that group. They are near 41 reviews and they ask every customer.
The website gap in Iowa
A website is the clearest marker of a kitchen remodeling company that is going to compete for the map pack, and 12.5% of kitchen remodeling companies in Iowa do not have one linked. Across the country the median review count with a site is 13, without one 1. If your shop is in the 12.5%, start there.
How Iowa compares
Of the 43 states in our data, Iowa ranks 32nd for the number of kitchen remodeling companies, 10th for median review count, and 23rd for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Iowa | 40 | 15.5 | 12.5% |
| Illinois | 288 | 11 | 13.5% |
| Indiana | 77 | 11 | 23.4% |
| Kansas | 53 | 6 | 28.3% |
| Michigan | 213 | 15 | 14.1% |
| Minnesota | 103 | 9 | 8.7% |
| Missouri | 109 | 10 | 15.6% |
| Nebraska | 23 | 9 | 26.1% |
| Ohio | 237 | 18 | 8% |
What to do first in Iowa
- Set a review velocity. One review per job day, asked at the door, moves a 15.5-review shop past the Iowa 75th percentile (27) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Iowa customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 15.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.