Where your competition is in North Carolina
The largest concentrations of kitchen remodeling companies in our North Carolina data are in Raleigh, Charlotte, Greensboro, Winston-Salem, Wilmington, Cary, Matthews and Asheville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Raleigh.
The map pack in North Carolina
In North Carolina, 36.5% of kitchen remodeling companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Charlotte searches are not in that group. They are near 73 reviews and they ask every customer.
The website gap in North Carolina
A website is the clearest marker of a kitchen remodeling company that is going to compete for the map pack, and 9% of kitchen remodeling companies in North Carolina do not have one linked. Across the country the median review count with a site is 13, without one 1. If your shop is in the 9%, start there.
How North Carolina compares
Of the 43 states in our data, North Carolina ranks 13th for the number of kitchen remodeling companies, 8th for median review count, and 33rd for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| North Carolina | 178 | 16.5 | 9% |
| Alabama | 37 | 7 | 35.1% |
| Delaware | 20 | 27 | 0% |
| Florida | 824 | 18.5 | 15% |
| Georgia | 171 | 10 | 18.7% |
| Kentucky | 49 | 7 | 28.6% |
| Maryland | 216 | 14 | 11.1% |
| South Carolina | 85 | 8 | 17.6% |
| Tennessee | 75 | 10 | 24% |
What to do first in North Carolina
- Set a review velocity. One review per job day, asked at the door, moves a 16.5-review shop past the North Carolina 75th percentile (40) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where North Carolina customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 16.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.