Where your competition is in Washington
The largest concentrations of kitchen remodeling companies in our Washington data are in Bellevue, Vancouver, Kirkland, Seattle, Tacoma, Everett, Lynnwood and Kennewick. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Bellevue.
The map pack in Washington
Google shows three businesses in the map pack for a search like "kitchen remodeling company near me" in Bellevue. In Washington the shops that hold those spots usually sit near the 90th percentile, 85 reviews, not the median. 6.5% of Washington kitchen remodeling companies have passed 100 reviews; the other 93.5% are competing for whatever is left below the fold.
The website gap in Washington
12.4% of Washington kitchen remodeling companies list no website on their Google profile, fewer than the national 18.3%. Nationally, kitchen remodeling companies with a website have a median of 13 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Washington compares
Of the 43 states in our data, Washington ranks 16th for the number of kitchen remodeling companies, 14th for median review count, and 24th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Washington | 153 | 15 | 12.4% |
| California | 595 | 9 | 20.2% |
| Hawaii | 22 | 1.5 | 18.2% |
| Oregon | 82 | 15 | 6.1% |
What to do first in Washington
- Set a review velocity. One review per job day, asked at the door, moves a 15-review shop past the Washington 75th percentile (40) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Washington customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 15 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.