Where your competition is in Illinois
The largest concentrations of kitchen remodeling companies in our Illinois data are in Chicago, Arlington Heights, Naperville, Northbrook, Downers Grove, St. Charles, Schaumburg and Skokie. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Chicago.
The map pack in Illinois
In Illinois, 46.9% of kitchen remodeling companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Arlington Heights searches are not in that group. They are near 52 reviews and they ask every customer.
The website gap in Illinois
13.5% of Illinois kitchen remodeling companies list no website on their Google profile, fewer than the national 18.3%. Nationally, kitchen remodeling companies with a website have a median of 13 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Illinois compares
Of the 43 states in our data, Illinois ranks 7th for the number of kitchen remodeling companies, 22nd for median review count, and 20th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Illinois | 288 | 11 | 13.5% |
| Indiana | 77 | 11 | 23.4% |
| Iowa | 40 | 15.5 | 12.5% |
| Kansas | 53 | 6 | 28.3% |
| Michigan | 213 | 15 | 14.1% |
| Minnesota | 103 | 9 | 8.7% |
| Missouri | 109 | 10 | 15.6% |
| Nebraska | 23 | 9 | 26.1% |
| Ohio | 237 | 18 | 8% |
What to do first in Illinois
- Set a review velocity. One review per job day, asked at the door, moves a 11-review shop past the Illinois 75th percentile (30) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Illinois customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 11 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.